In today’s extremely competitive business environment, it is essential for any business to critically analyse where it stands in relation to its strategic goals. By failing to do so, they may be gradually deviating from the desired goals over a period of time, ultimate...

Innovation is a much talked about word today especially in the business context. Although it is a vast area by itself to be discussed, stated in simple terms Innovation is the act of introducing something new. This could be a new product, a new service, process etc. wh...